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Unit of study_

Strategy Selection in Corporate PR - MECO6908

Year - 2018

This core unit of study analyses corporate communication strategy selection in organisations to determine effectiveness. Students examine the strategic intent of a national or international corporation by studying its corporate communication tactics, specifically its annual reports and other marketing collateral. The unit will equip students to determine the effectiveness of the organisation's communication with stakeholders and strategic publics including customers, employees, environmental groups, governments and shareholders.

Classes
1x2hr seminar/week

Assessment
1x2000wd communications plan (30%), 1x PR tactics presentation (group) (2000wd equivalent per student) (30%), 1x2000wd essay (30%), tutorial participation (10%)

Details

Faculty: Arts and Social Sciences

Semester 1

05 Mar 2018

Department/School: Media and Communications
Study Mode: Normal (lecture/lab/tutorial) day
Census Date: 31 Mar 2018
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: Yes
Faculty/department permission required? No
Location
Camperdown
Courses that offer this unit

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