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Unit of study_

Political Public Relations - MECO6912

Year - 2018

This unit of study analyses and examines the convergence of public relations, advertising and political consulting in the history of political campaigning. The unit's objectives are to demonstrate an understanding of the relationships that exist in the political process between politicians, the media and public relations. It develops student skills specific to the delivery of political public relations and political campaigns. Its focus is the process of professionalisation and internationalisation of electioneering and campaign practices in media-centred democracies.

Classes
1x2hr seminar/week

Assessment
1x Seminar participation (10%), 1x2000wd Campaign proposal (30%), 1x2000wd Campaign presentation (30%), 1x2000wd Essay (30%),

Details

Faculty: Arts and Social Sciences

Semester 2

30 Jul 2018

Department/School: Media and Communications
Study Mode: Normal (lecture/lab/tutorial) day
Census Date: 31 Aug 2018
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: Yes
Faculty/department permission required? No
Location
Camperdown
Courses that offer this unit

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