Skip to main content
Unit of study_

Social Marketing (MECO6934)

Social Marketing integrates marketing concepts with other approaches to influence behaviours that benefit individuals and communities. Examples include smoking cessation, HIV prevention and recycling. Key elements include research, theory, competition and segmentation. This unit builds students' knowledge of how social marketing can be used to facilitate behaviour change and improve social outcomes, including health, environment, economic and education programs. It will include how to design, manage and communicate social and behaviour change programs in Australia and internationally.

1x2hr seminar/week

1x1000wd essay (25%), 1x2500wd team project report (45%), 1x1000wd team project presentation (15%), 1x1500wd weeekly discussion (15%)


Intensive October

24 Sep 2018

Department/School: Media and Communications
Study Mode: Normal (lecture/lab/tutorial) day
Census Date: 31 Oct 2018
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: Yes
Faculty/department permission required? No
Census dates shows the latest date to cancel out of a unit*
HECS Band: 1
Courses that offer this unit

Non-award/non-degree study If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student. Cross-institutional study If you are from another Australian tertiary institution you may be permitted to undertake cross-institutional study in one or more units of study at the University of Sydney.

To help you understand common terms that we use at the University, we offer an online glossary.