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Unit of study_

International Marketing - MKTG3116

Year - 2018

This unit introduces students to international marketing using the marketing concept. It firstly considers environmental factors and then studies how marketing strategies are affected by those environmental factors. It gives students an awareness and understanding of international marketing concepts and highlights their importance in a rapidly changing global economy. Additionally the unit develops students' skills in designing and implementing marketing strategies in diverse international contexts.

Classes
1x 2hr lecture and 1x 1hr tutorial per week

Assessment
mid-semester exam (23%), participation (10%), assignment (25%), research component (2%), final exam (40%)

Pre-requisites

MKTG1001

Prohibitions

MKTG3006

Details

Faculty: Business (Business School)

Semester 1

05 Mar 2018

Department/School: Marketing
Study Mode: Normal (lecture/lab/tutorial) day
Census Date: 31 Mar 2018
Unit of study level: Senior
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: Yes
Faculty/department permission required? No
Location
Camperdown
Courses that offer this unit

Non-award/non-degree study If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student. Cross-institutional study If you are from another Australian tertiary institution you may be permitted to undertake cross-institutional study in one or more units of study at the University of Sydney.

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