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Unit of study_

The Psychology of Business Decisions - MKTG6104

Year - 2018

Given limitations in their ability to process information, humans adopt a variety of heuristics or "rules of thumb" when making judgements or decisions regarding business problems, product choice and consumption options, and in their personal lives. The evolution of these heuristics over time has ensured that they produce generally good outcomes across a variety of contexts. However, they also lead to systematic, and sometimes substantial, errors in certain cases. This unit of study helps students understand biases in human decision making, and how they influence business and consumer decisions in everyday life. For each decision domain, the psychological heuristic is contrasted with the logical rule for producing an optimal outcome.

Classes
1x 3 hr seminar per week

Assessment
class participation (10%), minor assignment (20%), presentation (10%), project (25%), final exam (35%)

Prohibitions

MKTG5002

Details

Faculty: Business (Business School)

Semester 2

30 Jul 2018

Department/School: Marketing
Study Mode: Normal (lecture/lab/tutorial) evening
Census Date: 31 Aug 2018
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: Yes
Faculty/department permission required? No
Location
Camperdown
Courses that offer this unit

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