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Unit of study_

Marketing Consulting Project (Part 1) - MKTG6209

Year - 2018

This is the first of two units which comprise the final project for the Master of Marketing. This consulting project provides an opportunity for students to use learning gained during the course in a real life case. A successful project applies analytical tools, research design, strategic thinking and project management skills to a real marketing issue. Students identify and approach a company and topic of their own choice. Examples of topics include: (new) product development and launch; developing a marketing strategy for geographic extension; entering a new market segment; or implementing a new marketing initiative such as CRM. Students work individually on their project with the support and guidance of a professional mentor. The unit starts with plenary sessions that introduce project scoping, project design and consulting skills. Students scope and design their project and deliver a project proposal that is approved by the client. In this first part of their project, students are assessed on quality of problem identification, analysis, creativity and relevance of the research proposal, client management skills and persuasive presentation.

Classes
Structured supervision and 2 seminar days

Assessment
project proposal (40%), marketing audit (40%), client presentation (20%)

Additional information
This unit is only available to students enrolled in the Master of Marketing.

Details

Faculty: Business (Business School)

Intensive February

22 Jan 2018

Department/School: Marketing
Study Mode: Supervision
Census Date: 23 Feb 2018
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: No
Faculty/department permission required? No
Location
Camperdown
Faculty: Business (Business School)

Intensive December

26 Nov 2018

Department/School: Marketing
Study Mode: Supervision
Census Date: 07 Dec 2018
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: No
Faculty/department permission required? No
Location
Camperdown
Faculty: Business (Business School)

Intensive July

25 Jun 2018

Department/School: Marketing
Study Mode: Supervision
Census Date: 27 Jul 2018
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: No
Faculty/department permission required? No
Location
Camperdown
Courses that offer this unit

Non-award/non-degree study If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student. Cross-institutional study If you are from another Australian tertiary institution you may be permitted to undertake cross-institutional study in one or more units of study at the University of Sydney.

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