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Unit of study_

International Marketing Project (Part 2) - MKTG6212

Year - 2018

This is the capstone unit for the Master of Marketing, providing an opportunity for students to use learning gained during the course. Student teams attend seminars on International Business Consulting and Trade as well as briefings about a specific destination country. Following these seminars and prior to visiting the country, teams complete a preliminary market analysis of their client's industry in the country of destination and preliminary prospects for the client on the basis of desk-research and data collection in Australia. Although this preliminary report is not formally assessed, completion before embarking on the study tour is compulsory. Teams have two weeks in the designated country for immersion in the local business environment and further fieldwork to complete their project. In this capstone unit, students demonstrate that they have achieved all the program's learning objectives. Assessment comprises a written report, a client presentation and peer-feedback to assess students' ability to work effectively in teams.

Classes
There are no formal classes. Overseas study trip and meeting with supervisor.

Assessment
project proposal and project plan (20%), summary of findings (20%), and written report (60%)

Additional information
This unit is only available to students enrolled in the Master of Marketing.

Assumed knowledge
Good understanding of marketing principles and business management

Pre-requisites

MKTG6211

Details

Faculty: Business (Business School)

Intensive February

22 Jan 2018

Department/School: Marketing
Study Mode: Supervision
Census Date: 23 Feb 2018
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: No
Faculty/department permission required? No
Location
Camperdown
Faculty: Business (Business School)

Intensive December

26 Nov 2018

Department/School: Marketing
Study Mode: Supervision
Census Date: 07 Dec 2018
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: No
Faculty/department permission required? Yes
Location
Camperdown
Faculty: Business (Business School)

Intensive July

25 Jun 2018

Department/School: Marketing
Study Mode: Supervision
Census Date: 27 Jul 2018
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: No
Faculty/department permission required? Yes
Location
Camperdown
Courses that offer this unit

Non-award/non-degree study If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student. Cross-institutional study If you are from another Australian tertiary institution you may be permitted to undertake cross-institutional study in one or more units of study at the University of Sydney.

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