How do business analysts model firm or consumer behaviour quantitatively? How do analysts model brand choice in marketing, or travel mode choice in transport? These questions are answered by modelling choices with statistical tools designed for qualitative or discrete data, such as logistic regressions, rather than the standard linear regression models. This unit investigates various quantitative modelling techniques relevant for choice modelling through business cases in marketing, transport research, strategy, economics and other relevant business fields. This unit also explores models that pool observations on a cross-section of households, countries, firms, etc. over several time periods. This is known as panel data models which are increasingly relevant in all areas of Business with the growing availability of new sources of data.
1 x 2hr lecture and 1 x 1hr tutorial per week
mid-semester exam (20%), assignments (40%), final exam (40%)