This unit focuses on understanding the strategic imperatives of an ever-increasing globalising business world. The rationale for foreign direct investments into and out of the emerging markets is provided through a variety of theoretical and practical approaches. The unit covers the rise of multinationals from the emerging markets and the relevant implications for firms across the world. Students gain knowledge and are able to make informed analyses of the global competitiveness of firms in the rapidly changing business environment.
group project report (50%), individual reflective essay (30%), class participation (10%), individual assessment (10%)
Emphasis is placed on the unique characteristics of emerging markets such as India and China and the subsequent influence their institutions and culture have on firm strategy. Implications on both, investments into and out of emerging markets is discussed.