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Unit of study_

Marketing Honours A - BUSS4612

This unit covers advanced research-integrated coursework topics mostly from leading journal articles in Marketing such as consumer behaviour, strategy, and international marketing. The topics revolve around products, branding, pricing, distribution channels and retailing, and promotions. The unit runs in seminar style.

Assessment
minor individual assignment (30%), major individual assignment (70%)

Pre-requisites

Students must meet the entry requirements to the Honours program, including completion of a pass undergraduate degree and a major in the specialisation area

Co-requisites

BUSS4001; BUSS4613

Details

Faculty: Business (Business School)

Semester 1

25 Feb 2019

Department/School: Marketing
Study Mode: Block mode
Census Date: 31 Mar 2019
Unit of study level: Honours
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: No
Faculty/department permission required? No
Location
Camperdown
Courses that offer this unit

Non-award/non-degree study If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student. Cross-institutional study If you are from another Australian tertiary institution you may be permitted to undertake cross-institutional study in one or more units of study at the University of Sydney.

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