This unit covers advanced research-integrated coursework topics mostly from leading journal articles in Marketing such as consumer behaviour, strategy, and international marketing. The topics revolve around products, branding, pricing, distribution channels and retailing, and promotions. The unit runs in seminar style.
minor individual assignment (30%), major individual assignment (70%)
Students must meet the entry requirements to the Honours program, including completion of a pass undergraduate degree and a major in the specialisation areaCo-requisites