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Unit of study_

Poverty Alleviation and Profitability - CEMS6005

There is an increasing recognition that businesses are more than profit making entities. This notion goes beyond being socially responsible and environmentally aware. Poverty alleviation and profits are co-equal in their importance and occur simultaneously. This perceived contradiction raises a myriad of ethical and moral challenges. This unit is designed to critically evaluate the role of business, specifically poverty alleviation and its links with profitability. Basic theories and frameworks relating to the motivations of businesses are critiqued. Poverty is defined as not only income deprivation but capability and freedom deprivation. Contemporary ideas relating to the purpose of business, such as Shared Value is evaluated. The Base of the Pyramid thesis is critically evaluated, including co-creation of value with the poor, marketing to the poor, transformative consumer research and cross sector collaborations.

Classes
Intensive over 5 weeks (8hr lectures/seminars per week)

Assessment
participation (10%), critique of a BoP concept (15%), business plan to the BoP (25%), exam (35%), learning journal (15%)

Additional information
Note: This unit is only available to students enrolled in the Master of Management (CEMS) or incoming CEMS MIM exchange students.

Details

Faculty: Business (Business School)

Semester 2

05 Aug 2019

Department/School: Management Education
Study Mode: Normal (lecture/lab/tutorial) day
Census Date: 31 Aug 2019
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: No
Faculty/department permission required? No
Courses that offer this unit

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