Franchising is an increasingly popular business model in Australia and internationally which offers an effective strategy for expanding an existing business or entering an industry. It is rapidly becoming the dominating force in the distribution of goods and services. This unit examines the nature, development and operation of franchising and its growing influence in Australia and overseas. It addresses key legal and commercial issues in establishing, structuring and managing franchise systems as well as legal and commercial issues arising in the course of the continuing business relationship. Particular emphasis is placed on franchising development in the ASEAN countries.
Three hours of classes per week which may include one or more of the following: lectures; seminars; tutorials or workshops
engagement and participation (10%), in-class test (10%), in-class test (15%), presentation (25%), research assignment (40%)
24 credit points of study