This unit provides students with an understanding of principles and technologies relevant to the design of social media, that is, media supporting social interaction. The unit covers the history and theory of social networks, techniques and methods for analysing social media networks, design principles and patterns for the creation of social media applications, and the development and delivery of social media strategy. Students will gain proficiency designing social media platforms and usage scenarios that solve a range of design challenges. Students will participate in, critically review and prototype social media platforms and content to demonstrate their understanding of the subject matter.
Lecture 1 hr/wk; tutorial 2 hrs/wk
Social Media Project (75%); Tutorial Activities (10%); Quizzes (15%)