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Unit of study_

Management, Marketing and the Law - EXSS3041

This unit presents management, marketing and legal issues that impact on Australian businesses. The management component provides an overview to the key elements in operating a small business within the sport, health or fitness industry. Management concepts that will be covered include business planning, total quality management, operations management, negotiation and leadership. The marketing component introduces marketing strategies such as market planning, market research and market segmentation. All businesses must demonstrate legal compliance. This unit highlights those areas of the law that have particular relevance to businesses operating within the health and fitness industry. Workplace contracts, insurance, sponsorship, consumer protection, liability and legislative obligations (harassment and discrimination) will be discussed. Students will develop an understanding of the various business legal structures and will be able to select an appropriate structure for a business of their choice.

Classes
2-hr lecture/week, 1-hr tutorial/week

Assessment
assignment (35%), end semester exam (65%)

Details

Faculty: Health Sciences

Semester 2

05 Aug 2019

Department/School: Exercise and Sport Science
Study Mode: Normal (lecture/lab/tutorial) day
Census Date: 31 Aug 2019
Unit of study level: Senior
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: Yes
Faculty/department permission required? No
Location
Cumberland
More details
Unit of Study coordinator: Mr Dieter Wilhelmi
HECS Band: 3
Courses that offer this unit

Non-award/non-degree study If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student. Cross-institutional study If you are from another Australian tertiary institution you may be permitted to undertake cross-institutional study in one or more units of study at the University of Sydney.

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