The formation and implementation of successful global business strategies involves alliances with a range of stakeholders including international customers and suppliers, overseas agents, international franchisors and franchisees, international joint venture partners, and international merger relationships. The aim of this unit of study is to provide conceptual frameworks and evidence from practice that will develop an understanding of the motivations underlying international alliances, the alternative approaches to alliance formulation and development, and the problems involved in promoting effective alliance management. Major topics include the motivations for international business alliances, analysis of the advantages and disadvantages of different types of alliances, factors influencing the choice of alliance arrangements, alliance structure issues, partners selection and relationship management, the reasons why alliances succeed or fail, and the management of alliance processes.
1x 2hr lecture and 1 x 1hr workshop per week
Mid-term exam (20%), final exam (35%), Alliance presentation (10%), Alliance assignment (20%), tutorial participation (15%)
36 Junior credit points of units