Emerging economies are rapidly changing the global business landscape as they present tremendous growth opportunities for the developed world. At the same time, their rise as a new competitive force has strategic implications for global managers. This unit focuses on four of the most prominent emerging economies, namely Brazil, Russia, India and China (BRIC nations), to develop strategic tools to win in the new global competitive environment. Drawing on current insights from International Business Strategy, a two pronged approach is used to analyse competition in emerging economies: multinational enterprises from developed economies attempting to leverage emerging economies and enterprises from BRIC nations as they transform into multinationals to compete globally.
1x 2h lecture (13 wks) + 1x 1hr tutorial (12 weeks)
group project (25%), in-class activity (10%), mid-term exam (15%), final exam (50%)