This foundation unit provides an introduction to the essential concepts and frameworks in the domains of strategy, innovation and entrepreneurship. Each domain is presented in a block of three lectures supplemented with case-based tutorials. Topics covered include user and disruptive innovation, entrepreneurial opportunities and business models, value chain and ecosystem analysis. Theories and frameworks are further tested in the real-life business projects offered by the participating companies. The emphasis of the unit is made on understanding the complexity of the innovation process and learning how to navigate the business environment to maximise the value from innovation.
1x 3hr seminar per week
individual assignment (30%), group assignment (30%), participation and contribution (10%), final exam (30%)