This is the fourth of six sequential, interdependent modules, only provided for students enrolled in the Graduate Diploma in Indigenous Health Promotion. This unit of study introduces students to the fundamental role of communication in health promotion and its theory and practice. Students will explore, define and understand the role of interpersonal, small group, limited and mass reach communication in changing attitudes, beliefs, values and behaviour. They will be introduced to social marketing theory and practice and will gain practical experience in this area, which also includes social media. Students will also explore case studies of effective communication campaigns that have used education, mobilisation and advocacy to influence individual behaviour, impact on populations and change the minds of decision-makers. The final 20 per cent of INDH5221 will be dedicated to commencing INDH5224.
5 day intensive workshop
written assignment and development of promotional materials (70%), online quiz (10%), online discussion (10%) peer assessment (5%)) and reflective practice journal (5%)
Plater S. and Dickson M. (2013). The Chook Book: A step-by-step guide to the development, planning, implementation and evaluation of Aboriginal and Torres Strait Islander health promotion programs. Unpublished; Nutbeam D. and Bauman A. (2006). Evaluation in a Nutshell. McGraw Hill Australia Pty Ltd, North Ryde; Nutbeam D. Harris E. and Wise M. (2010). Theory in a Nutshell: 3rd Edition. McGraw Hill Australia Pty Ltd, North Ryde. In addition, students are expected to undertake their own reviews of the literature.