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Unit of study_

Communication - INDH5221

This is the fourth of six sequential, interdependent modules, only provided for students enrolled in the Graduate Diploma in Indigenous Health Promotion. This unit of study introduces students to the fundamental role of communication in health promotion and its theory and practice. Students will explore, define and understand the role of interpersonal, small group, limited and mass reach communication in changing attitudes, beliefs, values and behaviour. They will be introduced to social marketing theory and practice and will gain practical experience in this area, which also includes social media. Students will also explore case studies of effective communication campaigns that have used education, mobilisation and advocacy to influence individual behaviour, impact on populations and change the minds of decision-makers. The final 20 per cent of INDH5221 will be dedicated to commencing INDH5224.

Classes
5 day intensive workshop

Assessment
written assignment and development of promotional materials (70%), online quiz (10%), online discussion (10%) peer assessment (5%)) and reflective practice journal (5%)

Textbooks
Plater S. and Dickson M. (2013). The Chook Book: A step-by-step guide to the development, planning, implementation and evaluation of Aboriginal and Torres Strait Islander health promotion programs. Unpublished; Nutbeam D. and Bauman A. (2006). Evaluation in a Nutshell. McGraw Hill Australia Pty Ltd, North Ryde; Nutbeam D. Harris E. and Wise M. (2010). Theory in a Nutshell: 3rd Edition. McGraw Hill Australia Pty Ltd, North Ryde. In addition, students are expected to undertake their own reviews of the literature.

Details

Faculty: Medicine and Health

Intensive February

21 Jan 2019

Department/School: Public Health
Study Mode: Block mode
Census Date: 15 Feb 2019
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: No
Faculty/department permission required? No
Location
Camperdown
Faculty: Medicine and Health

Intensive August

22 Jul 2019

Department/School: Public Health
Study Mode: Block mode
Census Date: 23 Aug 2019
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: No
Faculty/department permission required? No
Location
Camperdown
More details
Unit of Study coordinator: Mr Jasper Garay
HECS Band: 2
Courses that offer this unit

Non-award/non-degree study If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student. Cross-institutional study If you are from another Australian tertiary institution you may be permitted to undertake cross-institutional study in one or more units of study at the University of Sydney.

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