This unit will provide you with a detailed overview of the concepts and models used in doing business digitally via the Internet. These concepts and models will enable you to evaluate, synthesise and implement Internet-enabled business models. The unit will provide the critical link between the firm's performance and modern Internet technologies, such as e-Commerce platforms, Social Media and Social Networking. Emphasis will be put on the utilisation of Internet technologies to enable new forms of digital business, rather than on the technologies themselves. Assumed knowledge for this unit is INFS1000 or equivalent.
1x 3hr seminar per week
individual project proposal (10%), group project report (35%), group project presentation (5%), mid-term exam (50%)
INFS1000 or INFO1000 or INFO1003 or INFO1903