This unit introduces the fundamentals of strategic social media use for professional and organisational communication, media practice and cultural production. It aims to equip students with the knowledge and skills to become competent, ethical social media communicators and to critically analyse social media forms, services and cultures. Students will explore online, mobile and locative platforms for interacting with audiences, publics and online communities, including professional networks.
26hrs seminar in Intensive mode (equivalent to 1x2hr seminar/week)
1x2000wd equiv Social Media Design Brief (25%), 1x2500wd Social Media Project (45%), 1x1500wd Online Article and Comments (30%)