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Unit of study_

Book Marketing and Sales - MECO6943

Year - 2019

This unit introduces sales, marketing and publicity techniques and skills used to get books to buyers and readers. Theoretical and practical study will equip students with the required skills to develop a marketing, publicity and sales plan for a new title in the different sectors of the publishing industry.

Classes
1x3hr seminar/week

Assessment
Participation (10%), 1x500wd Reflection (10%), 1x2000wd marketing campaign and pitch (40%), 1x2000wd Essay (40%)

Pre-requisites

MECO6917

Details

Faculty: Arts and Social Sciences

Semester 1

25 Feb 2019

Department/School: Media and Communications
Study Mode: Normal (lecture/lab/tutorial) day
Census Date: 31 Mar 2019
Unit of study level: Fifth Year
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: Yes
Faculty/department permission required? No
Location
Camperdown
Faculty: Arts and Social Sciences

Semester 2

05 Aug 2019

Department/School: Media and Communications
Study Mode: Normal (lecture/lab/tutorial) day
Census Date: 31 Aug 2019
Unit of study level: Fifth Year
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: Yes
Faculty/department permission required? No
Location
Camperdown
Courses that offer this unit

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