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Unit of study_

Digital Marketing - MKTG3110

This unit explores how marketing campaigns are designed, conceptualised and executed digitally. Particular attention is given to techniques unique to digital technologies and the networked nature of social media platforms. Their applications to marketing strategy specifically to do with brand building, target audiences, public relations and communications are covered with an aim to equip students to understand the digital consumer journey.

Classes
1x2-hr lecture and 1x50min tutorial per week - plus daily engagement is expected through technology. A number of the tutorials will be scheduled in the laboratories for hands-on sessions.

Assessment
tutorial participation (10%), report (20%), presentation (10%), project (25%), final exam (35%)

Pre-requisites

MKTG1001

Details

Faculty: Business (Business School)

Semester 1

25 Feb 2019

Department/School: Marketing
Study Mode: Normal (lecture/lab/tutorial) day
Census Date: 31 Mar 2019
Unit of study level: Senior
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: Yes
Faculty/department permission required? No
Location
Camperdown
Courses that offer this unit

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