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Unit of study_

New Products Marketing - MKTG3114

Year - 2019

New products and services are crucial to successful growth and increased profits in many industries. The goal is to help students learn how to develop and market new products and services in both the private and public sectors. A product development assignment is carried out to reinforce the material covered and to provide realistic examples of how new products are designed, tested and launched.

Classes
1x 2hr lecture and 1x 1hr tutorial per week

Assessment
tutorial participation (10%), mid-semester exam (20%), presentation (10%), project (30%), final exam (30%)

Pre-requisites

MKTG1001

Details

Faculty: Business (Business School)

Semester 2

05 Aug 2019

Department/School: Marketing
Study Mode: Normal (lecture/lab/tutorial) day
Census Date: 31 Aug 2019
Unit of study level: Senior
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: Yes
Faculty/department permission required? No
Location
Camperdown
Courses that offer this unit

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