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Unit of study_

Marketing Communications - MKTG6005

This unit provides a theoretical and practical perspective on the role of integrated marketing communications in the marketing process, planning and implementation. The unit focuses on the role of different media (e.g. television, radio, print, outdoor, cinema, Internet, mobile and social media) and covers various aspects of advertising and promotions management including: mass media advertising, online, mobile, social media, in-store advertising, sales promotion, public relations, sponsorships, and personal selling.

Classes
Intensive - 6 days, 9:30am-5pm

Assessment
in-class participation (10%), assignment (20%), assignment (30%), final exam (40%)

Pre-requisites

MKTG5001

Details

Faculty: Business (Business School)

Intensive March

18 Feb 2019

Department/School: Marketing
Study Mode: Block mode
Census Date: 22 Mar 2019
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: Yes
Faculty/department permission required? No
Location
Camperdown
Courses that offer this unit

Non-award/non-degree study If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student. Cross-institutional study If you are from another Australian tertiary institution you may be permitted to undertake cross-institutional study in one or more units of study at the University of Sydney.

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