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Unit of study_

Integrated Marketing Communications - MKTG6208

Year - 2019

Communicating effectively and efficiently with target markets has become more challenging especially with the advent of digital media. The unit is designed to teach students how to critically assess campaigns, plan strategically, create and then present an integrated marketing campaign using a mix of both traditional and digital channels. Students are introduced to theories, concepts, frameworks, tools and processes that relate to marketing communications. They learn through practically applying this knowledge, planning, developing and presenting an integrated marketing campaign.

1x 3hr seminar per week

project (20%), final project (40%), exam (30%), participation (10%)

Additional information
This unit is only available to students enrolled in the Master of Marketing, Graduate Diploma and Graduate Certificate of Marketing.


Faculty: Business (Business School)

Semester 2

05 Aug 2019

Department/School: Marketing
Study Mode: Block mode
Census Date: 31 Aug 2019
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: Yes
Faculty/department permission required? No
Courses that offer this unit

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