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Unit of study_

Business Entrepreneurship: Guerrilla Tactics - OLET1202

In this second upgrade to the 0 credit point Business Entrepreneurship unit students learn how to take a minimally viable product or service to market, while drawing on the ubiquitous digital environment to develop customer insights. These guerrilla tactics prove valuable in a business environment where a new venture may appear to possess little legitimacy and credibility among established organisations and customers. This intensive module uses problem-based learning, practical examples, and academic literature to ensure students acquire knowledge and develop skills to overcome the challenges of novelty.

Classes
1x 8hr intensive workshop over one or two days

Assessment
Individual assignment (100%)

Additional information
Students may also wish to pursue related OLE units, OLET1201 and OLET1203.

Assumed knowledge
OLEO1200

Details

Faculty: Business (Business School)

Intensive February

21 Jan 2019

Department/School: Strategy, Innovation and Entrepreneurship
Study Mode: Block mode
Census Date: 15 Feb 2019
Unit of study level: Junior
Credit points: 2.0
EFTSL: 0.042
Available for study abroad and exchange: No
Faculty/department permission required? No
Location
Camperdown
Faculty: Business (Business School)

Intensive July

24 Jun 2019

Department/School: Strategy, Innovation and Entrepreneurship
Study Mode: Block mode
Census Date: 19 Jul 2019
Unit of study level: Junior
Credit points: 2.0
EFTSL: 0.042
Available for study abroad and exchange: No
Faculty/department permission required? No
Location
Camperdown
Courses that offer this unit

Non-award/non-degree study If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student. Cross-institutional study If you are from another Australian tertiary institution you may be permitted to undertake cross-institutional study in one or more units of study at the University of Sydney.

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