This unit aims to familiarise students with the strategies of public health advocacy, with a focus on news reporting, online media, and political engagement. This unit covers the role of advocacy in advancing public health policy; framing public health issues; newsgathering, reporting and editing; strategies for media advocacy; political lobbying; and message dissemination. There will be an emphasis on how online environments and social media tools are contributing to public health advocacy debates and campaigns. Recent examples of how media have influenced health policy and programming will be presented. Students will have the opportunity to critique and analyse case studies from a variety of both successful and unsuccessful public health advocacy efforts. Students will examine, analyse, and prepare writing for both online and news media such as opinion pieces, media releases, blogs, and social media. The lectures will include guest speakers from non-government organisations, government and other experienced stakeholders from across the public health sector.
1x3 day interactive workshop followed by 4 weeks of assessed online discussion.
1x 600 word letter to editor or opinion piece or blog post with a publishable standard in writing (15%) 1 x2500 word essay (45%) 1x assessable contribution to day 3 of workshop discussion (10%) 3 weeks online participation (3 posts of 300 words maximum each week = total 2, 700 words total) (30%)
Recommended: Chapman S. (2007) Public Health Advocacy and Tobacco Control: Making Smoking History. Oxford: Blackwell.