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Unit of study_

Choice Modelling - QBUS3840

Year - 2019

How do business analysts model firm or consumer behaviour quantitatively? How do analysts model brand choice in marketing, or travel mode choice in transport? These questions are answered by modelling choices with statistical tools designed for qualitative or discrete data, such as logistic regressions, rather than the standard linear regression models. This unit investigates various quantitative modelling techniques relevant for choice modelling through business cases in marketing, transport research, strategy, economics and other relevant business fields. This unit also explores models that pool observations on a cross-section of households, countries, firms, etc. over several time periods. This is known as panel data models which are increasingly relevant in all areas of Business with the growing availability of new sources of data.

1 x 2hr lecture and 1 x 1hr tutorial per week

mid-semester exam (20%), assignments (40%), final exam (40%)


QBUS2810 or DATA2002 or ECMT2110


Faculty: Business (Business School)

Semester 2

05 Aug 2019

Department/School: Business Analytics
Study Mode: Normal (lecture/lab/tutorial) day
Census Date: 31 Aug 2019
Unit of study level: Senior
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: Yes
Faculty/department permission required? No
Courses that offer this unit

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