In this unit of study, students learn how to lead business innovation efforts. Companies need to innovate to survive in global markets, rapid technological development, hyper-connectivity, sustainability concerns, and shifting consumer preferences. But this is easier said than done. Most companies - large and small - are over-reliant on past successes, and they often fail at turning creative endeavours into lasting competitive advantage. Yet, some companies successfully innovate again and again. This unit is concerned with the latter group. Students acquire concepts and test tools for leading business innovation, i. e. how to develop models, people, structures, and processes that create competitive advantage through innovation.
4 hr lecture/workshop and/or full day participatory lectures/workshops over semester.
in class activities (40%); individual assignment (20%); research report (40%)