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Unit of study_

Designing Innovative Business Models - DESN9202

Year - 2020

Building on students' business knowledge and understanding, in this unit students will focus on using design methods, processes and tools to develop new business models and achieve business model innovation. Through the implementation of the business model canvas, prototyping, and value mapping, students will explore the role of design in business model innovation in specific industry contexts. In addition to design tools, students will use qualitative research methodologies coupled with understanding of key business concepts, including strategy, incremental to radical innovation processes and organisational change to challenge the established assumptions and status quo of an organisation's existing business model. Students will be expected to prototype and experiment new business models collaboratively and present them through visual forms, focussing on generating visual communication tools.

lecture 1 hr/week; seminar 3 hrs/week

business model audit report (30%), final report (50%) and final presentation (20%)

Additional information
This unit is available to Master of Design students only.


12 credit points from (IDEA9106 or DESN9001 or DESN9002) and 18 credit points from (DESN9003 and DESN9100) or (DESN9004 and DESN9200)


Faculty: Sydney School of Architecture, Design and Planning

Semester 1

24 Feb 2020

Department/School: Design Lab
Study Mode: Normal (lecture/lab/tutorial) evening
Census Date: 31 Mar 2020
Unit of study level: Postgraduate
Credit points: 12.0
EFTSL: 0.25
Available for study abroad and exchange: No
Faculty/department permission required? No
Courses that offer this unit

Non-award/non-degree study If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student. Cross-institutional study If you are from another Australian tertiary institution you may be permitted to undertake cross-institutional study in one or more units of study at the University of Sydney.

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