This unit focuses on the art and science of running political campaigns. Based around a problem-oriented learning approach with an applied project, the course provides a primer on situational analysis, campaign planning, resource mobilisation, issue framing, and persuasion. The course considers overt and covert strategies for political change, including positive and negative messaging, with students evaluating a campaign opportunity and developing a for-implementation campaign plan in response through team-based work.
4x3hr intensive seminars, 3x1hr presentation tutorials, 8x3hr team working sessions
1x45 minute Client briefing (20%), 1x2000wd Campaign stratgegy (50%), 1x1500wd Team situational report (30%)