This unit of study offers an introduction to an overview of current theory and practice in marketing communications. It will include aspects of advertising in the main media (television, radio, print, outdoor, cinema), sales promotion, personal selling and new media, such as the Internet. It will provide students with a sound theoretical/conceptual foundation as well as the strategic/practical perspectives of Marketing Communications planning and implementation.
1x 2hr lecture and 1x 1hr tutorial per week
participation and engagement (8%), group class project (25%), individual class projects (10%), presentation (15%), research participation (2%), final exam (40%)