Where the 0 credit point Business Entrepreneurship unit provides students with a theoretical perspective on business entrepreneurship, this for-credit upgrade provides an opportunity for students to apply this knowledge, and to refine their understanding. To this aim, students are presented with entrepreneurial challenges and are assisted to develop viable prototypes of services or products that address the challenges. With the help of research-based entrepreneurship literature, students analyse the market potential of the prototypes, formulate a suitable value proposition for their prototypes, and develop a business model that enables them to progress from idea to venture. Through this experiential exercise and the accompanying literature on business models and prototyping, students develop relevant prototyping and analytical skills, an understanding of the role and nature of business models, and learn how to combine both toward the goal of venture growth.
1x 8hr intensive workshop over one or two days
Individual assignment (100%)
Students may wish to pursue related OLE units, OLET1202 and/or OLET1203.