This unit provides key business skills and related knowledge essential for the commercialisation of products in the medical device and pharmaceuticals sectors; from start-ups to large Pharma. The unit will provide students with a grounding in finance, human resources, market research and analysis, project management, risk management frameworks, regulatory and clinical strategy, freedom to operate and intellectual property. Students will learn how to develop a business case, based on market analysis, understand the process of capital fund raising and construct a development pathway for manufacturing and marketing of both medical devices and pharmaceutical products.
online lectures, podcasts, discussion boards, webinars, interactive media
online quizzes (20%), short answer questions/case studies (40%), written assignment(s) (40%)
Online resources, readings and other learning recourses will be provided or accessible via the Library