Strategic Public Relations
| Unit of study | Credit points | A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition | Session |
|---|---|---|---|
Strategic Public Relations |
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| Candidates for the Graduate Certificate in Strategic Public Relations are required to complete 24 credit points, including 12 credit points of core units of study and 12 credit points of elective units of study. | |||
| Candidates for the Graduate Diploma in Strategic Public Relations are required to complete 48 credit points, including 24 credit points of core units of study and 24 credit points of elective units of study. | |||
| Candidates for the Master of Strategic Public Relations are required to complete 72 credit points, including 24 credit points of core units of study, a maximum of 42 credit points of elective units of study and at least 6 credit points of capstone units of study.. | |||
Core units of study |
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| MECO6908 Strategy Selection in Corporate PR |
6 | Semester 1 |
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| MECO6909 Crisis Communication |
6 | Semester 1 |
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| MECO6912 Political Public Relations |
6 | Semester 2 |
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| MECO6913 Public Opinion, Policy and Public Sphere |
6 | Semester 2 |
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Elective units of study |
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| MECO6900 News Writing |
6 | N MECO4101 |
Semester 1 Winter Main |
| MECO6901 Dealing with the Media |
6 | Semester 2 |
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| MECO6902 Legal and Ethical Issues in Media Practice |
6 | Semester 2 |
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| MECO6911 Financial and Investor Communication |
6 | Semester 1 |
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| MECO6926 International Media Practice |
6 | Semester 1 Semester 2 |
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| MECO6927 Organisational Communication |
6 | Semester 2 |
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| MECO6934 Social Marketing |
6 | Semester 2b |
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| MECO6936 Social Media Communication |
6 | Semester 1a |
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| MECO6938 The Interview |
6 | Semester 1a |
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| MECO6939 Research Methods |
6 | Semester 1 |
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| MECO6940 Theoretical Traditions and Innovations |
6 | Semester 1 |
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| SCLG6901 Citizenship Rights and Social Movements |
6 | N SCWK6901 This unit is delivered at the University of Sydney. |
Semester 1 |
| FASS7001 Academic English for Postgraduates |
6 | Semester 1 Semester 2 |
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| FASS7002 Critical Literacies for Postgraduates |
6 | Semester 1 Semester 2 |
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| WRIT6000 Professional Writing |
6 | Semester 2 |
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| WRIT6001 Professional Editing |
6 | Semester 1 |
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Capstone units of study |
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| MECO6904 Dissertation Part 1 |
6 |
Note: Department permission required for enrolment |
Semester 1 Semester 2 |
| MECO6905 Dissertation Part 2 |
6 | P MECO6904 Note: Department permission required for enrolment |
Semester 1 Semester 2 |
| MECO6928 Media and Communication Internship |
6 | P 48 credit points |
Intensive December Intensive June Semester 1 Semester 2 |
| MECO6935 Professional Project |
6 | Semester 1 Semester 2 |
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