Marketing
Unit of study table (Table A)
| Achievement of a specialisation in Marketing requires a minimum of 30 credit points from this table comprising: |
| (i) 6 credit points of Table A - Foundational units of study* |
| (ii) 6 credit points of Table A - Marketing core units of study; and |
| (iii) 18 credit points of Table A - Marketing selective units of study. |
| Students completing this specialisation to meet the requirements for the Master of Commerce or as their compulsory specialisation for the Master of Commerce (Extension) must complete a 6 credit point capstone unit related to the specialisation from Table A - Capstone units of study section in Table A for the Graduate Certificate, Graduate Diploma and Master of Commerce or Table A for the Master of Commerce (Extension). |
| Students completing this specialisation as an optional second specialisation for the Master of Commerce (Extension) do not need to complete a capstone unit. |
| Unit of study | Credit points | A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition |
|---|---|---|
Table A - Foundational units of study |
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| * Note. Foundational units count to both the foundational units of study for the course and the specialisation. | ||
| MKTG5001 Foundation in Marketing |
6 | |
Table A - Marketing |
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Core units of study |
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| MKTG6001 Marketing Research |
6 | |
Selective units of study |
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| MKTG6003 Marketing Strategy |
6 | P MKTG5001 |
| MKTG6004 New Product Development |
6 | P MKTG5001 |
| MKTG6006 Persuasive Advertising: Illuminating Dark Art |
6 | P MKTG5001 N MKTG3121 |
| MKTG6007 Consumer Behaviour |
6 | P MKTG5001 |
| MKTG6013 International and Global Marketing |
6 | |
| MKTG6015 Digital and Social Media Marketing |
6 | P MKTG5001 |
| MKTG6016 Brand Management |
6 | P MKTG5001 |
| MKTG6018 Customer Analytics and Relationship Management |
6 | |
| MKTG6020 B2B Marketing |
6 | P MKTG5001 |
| MKTG6024 Marketing Analytics |
6 | A Understanding of basic marketing principles, statistics, and how to use analytic skills to solve marketing problems P MKTG5001 This unit provides introductory knowledge of Marketing Analytics to solve marketing problems. Students can develop a marketing strategy, exercising best practices of solving various managerial questions. |
| MKTG6104 Psychology of Marketing Decisions |
6 | P MKTG5001 N MKTG5002 |
| MKTG6998 Social Media Analysis |
6 | N MKTG6999 Note. This unit does not assume knowledge of Python. |
