Marketing

Unit of study Credit points A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition Session

Marketing

Marketing major

Achievement of a major in Marketing requires 48 credit points from this table including:
(i) 12 credit points of 1000-level units
(ii) 12 credit points of 2000-level units
(iii) 6 credit points of 3000-level units
(iv) 18 credit points of 3000-level selective units.

Marketing minor

Achievement of a minor in Marketing requires 36 credit points from this table including:
(i) 12 credit points of 1000-level core units
(ii) 12 credit points of 2000-level core units
(iii) 12 credit points of 3000-level selective units.

Units of study

The relevant units of study are listed below.

1000-level units of study

Core
MKTG1001
Marketing Principles
6   

The Intensive January and July sessions of this unit are only available to Study Abroad students. All other students should enrol in Semester 1 and Semester 2 sessions.
Intensive January
Intensive July
Semester 1
Semester 2
MKTG1002
Marketing Research
6    P MKTG1001


For students commencing from 2018 only. For pre-2018 continuing students, this unit cannot be taken in replacement of MKTG2113.
Semester 1
Semester 2

2000-level units of study

Core
MKTG2112
Consumer Behaviour
6    P MKTG1001
Semester 1
Semester 2
MKTG2113
Marketing Insights
6    P MKTG1001 and MKTG1002
Semester 1

3000-level units of study

Core (major only)
MKTG3600
Marketing in Practice
6    A Students are assumed to understand the key principles of marketing knowledge gained from the core units of the major and be able to apply them in various marketing contexts.
P Students commencing from 2018: completion of at least 120 credit points including MKTG1001, MKTG1002, MKTG2112 and MKTG2113. Pre-2018 continuing students: completion of at least 120 credit points including MKTG1001 and MKTG2112 and MKTG2113


This unit should only be undertaken by students in their final semester of the Marketing major. This unit of study must be completed at the University of Sydney Business School.
Semester 1
Semester 2
Selective
MKTG3110
Digital Marketing
6    P MKTG1001
Semester 1
MKTG3112
Marketing Communications
6    P MKTG1001
Semester 2
MKTG3114
New Products Marketing
6    P MKTG1001
Semester 2
MKTG3116
International Marketing
6    P MKTG1001
Semester 1
MKTG3118
Marketing Strategy and Planning
6    P MKTG1001
Semester 2
MKTG3120
Building and Managing Brands
6    P MKTG1001
Semester 1
MKTG3121
Advertising: Creative Principles
6    P MKTG1001
Semester 1
MKTG3123
Strategic Social Marketing
6    P MKTG1001
Semester 2
MKTG3400
Industry and Community Project
6    A MKTG1001 and MKTG1002 and (MKTG2112 or MKTG2113)
P 72 credit points
N BUSS3110 or ACCT3400 or BANK3400 or CLAW3400 or FINC3400 or IBUS3400 or INFS3400 or QBUS3400 or WORK3400 or WORK3401
Intensive February
Intensive July
Semester 1
Semester 2