This unit highlights the scope and application of marketing skills to social purpose. At the core of this unit is the understanding and use of marketing methods which are guided by ethical principles and deliver social change that is for the benefit of individuals and communities rather than being solely driven by a corporate/shareholder value. This unit examines marketing as a set of tools and concepts that can be applied to non-traditional and diverse contexts such as in campaigns involving social attitudes, political issues, environmental awareness, non-profit/charity promotion and health behaviour changes. This unit equips students to apply marketing in the planning, analysis, execution and evaluation of programs designed to influence and persuade target audiences to behave in ways that changes their individual/group behaviour which leads to societal structural changes that positively transform societal wellbeing.
Unit details and rules
Academic unit | Marketing |
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Credit points | 6 |
Prerequisites
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Students must meet the entry requirements for the Bachelor of Advanced Studies (Advanced Coursework), including completion of a pass undergraduate degree and a major in a business subject area. |
Corequisites
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None |
Prohibitions
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None |
Assumed knowledge
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Basic principles of Marketing |
Available to study abroad and exchange students | No |
Teaching staff
Coordinator | Teresa Davis, teresa.davis@sydney.edu.au |
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Lecturer(s) | Teresa Davis, teresa.davis@sydney.edu.au |
Tutor(s) | Angela Baxter, angela.baxter@sydney.edu.au |