Outline

Overview

This unit presents management, marketing and legal issues that impact on Australian businesses. The management component provides an overview to the key elements in operating a small business within the sport, health or fitness industry. Management concepts that will be covered include business planning, total quality management, operations management, negotiation and leadership. The marketing component introduces marketing strategies such as market planning, market research and market segmentation. All businesses must demonstrate legal compliance. This unit highlights those areas of the law that have particular relevance to businesses operating within the health and fitness industry. Workplace contracts, insurance, sponsorship, consumer protection, liability and legislative obligations (harassment and discrimination) will be discussed. Students will develop an understanding of the various business legal structures and will be able to select an appropriate structure for a business of their choice.

Unit details and rules

Academic unit	Movement Sciences
Credit points	6
Prerequisites ?	Completion of 96 credit points
Corequisites ?	None
Prohibitions ?	None
Assumed knowledge ?	None
Available to study abroad and exchange students	Yes

Teaching staff

Coordinator	Jacqueline Raymond, jacqueline.raymond@sydney.edu.au
Lecturer(s)	Bruce Chapman, bruce.chapman@sydney.edu.au
Tutor(s)	Karla Horlyck, karla.horlyck@sydney.edu.au

Assessment

The census date for this unit availability is 2 September 2024

Details
Criteria

Type	Description	Weight	Due	Length
Supervised exam ?	Final exam Written examination	30%	Formal exam period	2 hours
Outcomes assessed:
Online task	Online Quizzes Four Canvas quizzes worth 5% each in weeks 3, 5, 7 and 9.	20%	Multiple weeks	30 minutes for quiz
Outcomes assessed:
Assignment	Business Advertisement Prepare an Advertisement for your business, document desired outcome.	10%	Week 07 Due date: 15 Sep 2024 at 23:59	300 words + Advertisement
Outcomes assessed:
Assignment	Business Plan Report, detailing your business plan.	30%	Week 13 Due date: 03 Nov 2024 at 23:59	3000 words
Outcomes assessed:
Assignment	Business Plan Individual Report Individual report describing a week managing your business	10%	Week 13 Due date: 03 Nov 2024 at 23:59	300 words
Outcomes assessed:
= group assignment ?

Assessment summary

Online Quizzes: Online Canvas quizzes in weeks 3, 5, 7 and 9 will assess teaching material (lectures) from the previous two weeks (e.g. quiz in week 3 will assess content from weeks 1-2). Each quiz is 30 minutes in length and available from 1-3pm on the Friday of each quiz week. The 4 online quizzes are considered one assessment. This assessment is compulsory. Submission of a minimum of one quiz is required to avoid an Absent Fail grade.
Business Plan: Students will form groups of three and develop a business plan for an original sport / exercise science or allied health business.
- Students will prepare an advertisement for their business in week 7. This assessment is compulsory.
- Students will submit a business plan in week 13. This assessment is compulsory.
Business Plan Individual Report: Students will submit an individual report of a typical day or week within the business in week 13. This assessment is compulsory.
Final exam: This exam will include short answer and extended answer questions and will cover teaching material from weeks 1 to 13. The exam format tests your ability to recall and communicate knowledge as well as understand key concepts related to business management, marketing and the law. This assessment is compulsory.

Students are permitted to use artificial intelligence (AI) in all assessment tasks except the final exam.

Students are fully responsible for the content and quality of their submitted work, regardless of whether using AI or not.

More information about each assessment task, including use of AI, is available on Canvas.

Assessment criteria

The University awards common result grades, set out in the Coursework Policy 2014 (Schedule 1).

As a general guide, a high distinction indicates work of an exceptional standard, a distinction a very high standard, a credit a good standard, and a pass an acceptable standard.

Result name	Mark range	Description
High distinction	85 - 100
Distinction	75 - 84
Credit	65 - 74
Pass	50 - 64
Fail	0 - 49	When you don’t meet the learning outcomes of the unit to a satisfactory standard.

For more information see sydney.edu.au/students/guide-to-grades.

For more information see guide to grades.

Late submission

In accordance with University policy, these penalties apply when written work is submitted after 11:59pm on the due date:

Deduction of 5% of the maximum mark for each calendar day after the due date.
After ten calendar days late, a mark of zero will be awarded.

Academic integrity

The Current Student website provides information on academic integrity and the resources available to all students. The University expects students and staff to act ethically and honestly and will treat all allegations of academic integrity breaches seriously.

We use similarity detection software to detect potential instances of plagiarism or other forms of academic integrity breach. If such matches indicate evidence of plagiarism or other forms of academic integrity breaches, your teacher is required to report your work for further investigation.

You may only use artificial intelligence and writing assistance tools in assessment tasks if you are permitted to by your unit coordinator, and if you do use them, you must also acknowledge this in your work, either in a footnote or an acknowledgement section.

Studiosity is permitted for postgraduate units unless otherwise indicated by the unit coordinator. The use of this service must be acknowledged in your submission.

Learning support

Simple extensions

If you encounter a problem submitting your work on time, you may be able to apply for an extension of five calendar days through a simple extension.  The application process will be different depending on the type of assessment and extensions cannot be granted for some assessment types like exams.

Special consideration

If exceptional circumstances mean you can’t complete an assessment, you need consideration for a longer period of time, or if you have essential commitments which impact your performance in an assessment, you may be eligible for special consideration or special arrangements.

Special consideration applications will not be affected by a simple extension application.

Using AI responsibly

Co-created with students, AI in Education includes lots of helpful examples of how students use generative AI tools to support their learning. It explains how generative AI works, the different tools available and how to use them responsibly and productively.

Support for students

The Support for Students Policy 2023 reflects the University’s commitment to supporting students in their academic journey and making the University safe for students. It is important that you read and understand this policy so that you are familiar with the range of support services available to you and understand how to engage with them.

The University uses email as its primary source of communication with students who need support under the Support for Students Policy 2023. Make sure you check your University email regularly and respond to any communications received from the University.

Learning resources and detailed information about weekly assessment and learning activities can be accessed via Canvas. It is essential that you visit your unit of study Canvas site to ensure you are up to date with all of your tasks.

If you are having difficulties completing your studies, or are feeling unsure about your progress, we are here to help. You can access the support services offered by the University at any time:

Support and Services (including health and wellbeing services, financial support and learning support)
Course planning and administration
Meet with an Academic Adviser

Weekly schedule

WK	Topic	Learning activity
Week 01	Introduction to operating a sport/fitness business	Lecture (2 hr)
Week 02	Business Structures and business models	Lecture and tutorial (3 hr)
Week 03	Marketing: Market Research	Lecture (2 hr)
Week 04	Marketing : Marketing Mix, Market Segmentation, Pricing	Lecture and tutorial (3 hr)
Week 05	Marketing: Branding and Marketing Plan	Lecture (2 hr)
Week 06	Management: Operations and Information systems	Lecture and tutorial (3 hr)
Week 07	Management: Cash flow and Profitability	Lecture (2 hr)
Week 08	Management: Budgetting and Financial Decisions	Lecture and tutorial (3 hr)
Week 09	Management: Leadership and Teamwork	Lecture (2 hr)
Week 10	Business Strategy	Lecture and tutorial (3 hr)
Week 11	Law: Tort of Negligence, Contract Law	Lecture (3 hr)
Week 12	Law: Taxation	Lecture and tutorial (3 hr)
Week 13	Practical considerations and future directions	Lecture (3 hr)

Attendance and class requirements

Students are expected to attend two hours of lecture a week plus fortnightly tutorial session unless otherwise advised. Students are strongly encouraged to actively participate in lectures and tutorials, and to complete activities that are provided to increase or test their understanding of concepts.

Lectures and tutorials will be live on campus. A recording of the lecture only will be made available for later viewing.

Study commitment

Typically, there is a minimum expectation of 1.5-2 hours of student effort per week per credit point for units of study offered over a full semester. For a 6 credit point unit, this equates to roughly 120-150 hours of student effort in total.

Learning outcomes

Learning outcomes are what students know, understand and are able to do on completion of a unit of study. They are aligned with the University's graduate qualities and are assessed as part of the curriculum.

Outcomes
Graduate qualities

At the completion of this unit, you should be able to:

LO1. Develop an understanding of the legal system and legal principles relevant to exercise physiology and sport
LO2. Articulate an understanding of the functions of management and types of organisational structures
LO3. Identify and explain the various factors of marketing including product, place, price, promotion and public relations
LO4. Explain the role of marketing research in an allied health business
LO5. Comprehend the importance of business strategy and financial health for business success
LO6. Develop a business plan for a product or service

Graduate qualities

The graduate qualities are the qualities and skills that all University of Sydney graduates must demonstrate on successful completion of an award course. As a future Sydney graduate, the set of qualities have been designed to equip you for the contemporary world.

GQ1	Depth of disciplinary expertise Deep disciplinary expertise is the ability to integrate and rigorously apply knowledge, understanding and skills of a recognised discipline defined by scholarly activity, as well as familiarity with evolving practice of the discipline.
GQ2	Critical thinking and problem solving Critical thinking and problem solving are the questioning of ideas, evidence and assumptions in order to propose and evaluate hypotheses or alternative arguments before formulating a conclusion or a solution to an identified problem.
GQ3	Oral and written communication Effective communication, in both oral and written form, is the clear exchange of meaning in a manner that is appropriate to audience and context.
GQ4	Information and digital literacy Information and digital literacy is the ability to locate, interpret, evaluate, manage, adapt, integrate, create and convey information using appropriate resources, tools and strategies.
GQ5	Inventiveness Generating novel ideas and solutions.
GQ6	Cultural competence Cultural Competence is the ability to actively, ethically, respectfully, and successfully engage across and between cultures. In the Australian context, this includes and celebrates Aboriginal and Torres Strait Islander cultures, knowledge systems, and a mature understanding of contemporary issues.
GQ7	Interdisciplinary effectiveness Interdisciplinary effectiveness is the integration and synthesis of multiple viewpoints and practices, working effectively across disciplinary boundaries.
GQ8	Integrated professional, ethical, and personal identity An integrated professional, ethical and personal identity is understanding the interaction between one’s personal and professional selves in an ethical context.
GQ9	Influence Engaging others in a process, idea or vision.

Outcome map

Learning outcomes	Graduate qualities
Learning outcomes

Responding to student feedback

This section outlines changes made to this unit following staff and student reviews.

Based on a review of student feedback from 2023, we will include practice quizzes so that students can become familiar with the online quiz format prior to taking the quizzes. We have also reviewed and updated the weekly resources to better support student learning.

Disclaimer

The University reserves the right to amend units of study or no longer offer certain units, including where there are low enrolment numbers.

To help you understand common terms that we use at the University, we offer an online glossary.

Current students

Overview

Overview

Unit details and rules

Teaching staff

Assessment

Assessment

Assessment summary

Assessment criteria

Late submission

Academic integrity

Learning support

Learning support

Simple extensions

Special consideration

Using AI responsibly

Support for students

Weekly schedule

Weekly schedule

Attendance and class requirements

Study commitment

Learning outcomes

Learning outcomes

Graduate qualities

Outcome map

Responding to student feedback

Responding to student feedback

Disclaimer

On this page

Useful links

Media

Student links

About us

Connect

Current students

EXSS3041: Small Business Management in Allied Health

Semester 2, 2024 [Normal day] - Camperdown/Darlington, Sydney

Overview

Overview

Unit details and rules

Teaching staff

Assessment

Assessment

Assessment summary

Assessment criteria

Late submission

Academic integrity

Learning support

Learning support

Simple extensions

Special consideration

Using AI responsibly

Support for students

Weekly schedule

Weekly schedule

Attendance and class requirements

Study commitment

Learning outcomes

Learning outcomes

Graduate qualities

Outcome map

Responding to student feedback

Responding to student feedback

Disclaimer

On this page

Useful links

Media

Student links

About us

Connect