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The economic regions of East Asia, North America, and the European Union are the homes of most of the world's largest 500 corporations. They account for a large majority of world exports. They provide most of the world's outward flows of foreign direct investment, and in addition, they are the recipients of most of inward FDI flows. However, these countries are very different, in firm structure, in regulatory environment, and in the relations between private firms and government agencies. Dealing with them as competitors, customers, suppliers, or partners requires international managers to be aware of these differences and to vary their strategies accordingly. This unit compares the structure and operations of triad firms and the ways that government agencies frame the operating environment in each region. The unit looks at the ways firms in each region seek competitive advantage, and how governments have supported them. In addition to the specific industry knowledge and case studies, the techniques of analysis developed in this unit are applicable to a wide range of managerial situations across the global economy.
Study level | Postgraduate |
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Academic unit | International Business |
Credit points | 6 |
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At the completion of this unit, you should be able to:
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