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Unit of study_
ITLS6400: Airline Strategy and Supply Chains
2020 unit information
Aviation is an international growth industry offering extensive commercial and employment opportunities in airlines, airports, logistic providers, banks, consultancies and other players of the aviation supply chain. This unit covers all aspects of international business and management along the aviation value chain and analysis from the perspectives of consumers (passengers and cargo), producers, distributors, brokers and investors. Students develop industry skills and an understanding of the strategic management and economics of operating airlines and other aviation entities, including financial analysis, risk management, sustainability, logistics, innovations and implications of competitive strategies for the development of hubs and alliances both in the global and regional/remote context. The growth in air traffic (i.e. in the Asia/Pacific region) creates endless opportunities and the unit thus also covers forecasting, entrepreneurship and the role of the private sector in airline/airport business development. As a result of our strategic partnership with CAPA and a number of airlines and airports, students have access to industry databases, guest lecturers, company information and aviation contacts/networks.
Unit details and rules
Managing faculty or University school:
Business (Business School)
| Study level | Postgraduate |
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| Academic unit | Transport and Logistics Studies |
| Credit points | 6 |
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Prerequisites:
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None |
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Corequisites:
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None |
| Prohibitions:
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TPTM6160 |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. develop a clear understanding of the economics, business models and managerial characteristics of the aviation markets
- LO2. identify key stakeholders and value/supply chains and their interrelationships to each other
- LO3. critically analyse strategic, tactical and operational issues of aviation management and logistics
- LO4. develop airline strategies
- LO5. demonstrate acquired skills that are necessary to pursue a successful international career in the various sectors of the aviation industry
- LO6. evaluate and develop strategies for airlines/airports based on benchmarking and assessing key performance and financial indicators
- LO7. demonstrate acquired communication skills through class participation and also through presentations in regards to setting up an airline/airport in Asia/Pacific in a group exercise
- LO8. demonstrate acquired team working skills through setting up an airline/airport in Asia/Pacific in a group exercise.
Unit availability
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Modes of attendance (MoA)
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