This unit of study introduces students to strategic public relations: the use of effective communication to build mutual understanding and positive relationships between organisations (or individuals) and their publics. Students learn to develop a public relations campaign using appropriate strategies and tactics, and objective measurement metrics. Core topics include: media relations, issues management, crisis communication, communication plans, public relations strategies and ethical practice.
Unit details and rules
Academic unit | Media and Communications |
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Credit points | 6 |
Prerequisites
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18 credit points at 1000 level in Media and Communications |
Corequisites
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None |
Prohibitions
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MECO2003 |
Assumed knowledge
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None |
Available to study abroad and exchange students | No |
Teaching staff
Coordinator | Mitchell Hobbs, mitchell.hobbs@sydney.edu.au |
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Lecturer(s) | Mitchell Hobbs, mitchell.hobbs@sydney.edu.au |
Tutor(s) | Charlotte Launder, charlotte.launder@sydney.edu.au |