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This unit is a survey of marketing strategy and planning. It critically evaluates key marketing strategy concepts such as SWOT analysis; alternative identification and evaluation; marketing research to inform strategic decision making; selection of alternatives and implementation of strategy and the role of the marketing mix elements in marketing strategy. It also critically evaluates sustainable and non-sustainable advantages.
Study level | Postgraduate |
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Academic unit | Marketing |
Credit points | 6 |
Prerequisites:
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MKTG5001 |
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Corequisites:
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None |
Prohibitions:
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None |
Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
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