Useful links
Unit of study_
MKTG6999: Marketing Analytics for Social Media
2025 unit information
The surge in availability and prevalence of social media has created strong need for the analysis of social media data and the need to use the latest programming tools to do so. This unit introduces students to Python tools to conduct marketing research on social media data.
Unit details and rules
Managing faculty or University school:
Business (Business School)
| Study level | Postgraduate |
|---|---|
| Academic unit | Marketing |
| Credit points | 6 |
|
Prerequisites:
?
|
BUSS6002 |
|---|---|
|
Corequisites:
?
|
None |
| Prohibitions:
?
|
MKTG6998 |
| Assumed knowledge:
?
|
Python programming, as covered in BUSS6002 |
At the completion of this unit, you should be able to:
- LO1. Identify and present social media data in clear ways
- LO2. Conduct appropriate marketing analyses on social media data using Python tools
- LO3. Translate social media data to business insight
- LO4. Apply analytical skills in a broad array of social media data scenarios
- LO5. Learn to collaborate and work on tasks as a team on a data analysis project
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
There are no availabilities for this year.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
|
Semester 2 2025
|
Normal day | Camperdown/Darlington, Sydney |
Outline unavailable
|
There are no availabilities for previous years.
Find your current year census dates
Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
Important enrolment information
Additional advice
Note. This unit assumes knowledge of Python programming. The related unit of study MKTG6998 will examine social media data from angles without assuming knowledge of Python programming.
