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A core skill for managers in an increasingly competitive world is applying marketing principles within the context of the international marketplace. This unit equips students with key decision-making tools, helping them answer critical questions about managing the marketing effect in the global market place. The unit introduces fundamental marketing concepts and theories and demonstrates their practical application within the international arena. Topics include market and competitive analysis, market segmentation and product positioning, brand and product management, pricing issues, integrated marketing, communications, measuring return on marketing investment, and managing the international organisation and external relationships responsible for successful implementation. Case studies are used to illustrate concepts and their practical application.
Study level | Postgraduate |
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Academic unit | Management Education |
Credit points | 6 |
Prerequisites:
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A minimum of 24 credit points of MMGT or CEMS units |
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Corequisites:
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None |
Prohibitions:
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None |
Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
Session | MoA ? | Location | Outline ? |
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Semester 2a 2024
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Block mode | Castlereagh St, Sydney |
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Session | MoA ? | Location | Outline ? |
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Semester 2a 2025
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Block mode | Castlereagh St, Sydney |
Outline unavailable
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Session | MoA ? | Location | Outline ? |
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Semester 1 2020
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Normal day | Castlereagh St, Sydney |
View
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Intensive March 2020
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Block mode | Castlereagh St, Sydney |
View
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Intensive August 2020
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Block mode | Castlereagh St, Sydney |
Outline unavailable
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Intensive September 2020
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Block mode | Castlereagh St, Sydney |
Outline unavailable
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Semester 1 2021
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Normal day | Castlereagh St, Sydney |
Outline unavailable
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Semester 1 2021
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Normal day | Remote |
Outline unavailable
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Intensive April 2021
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Block mode | Remote |
View
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Intensive September 2021
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Block mode | Castlereagh St, Sydney |
Outline unavailable
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Intensive September 2021
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Block mode | Remote |
Outline unavailable
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Intensive April 2022
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Block mode | Castlereagh St, Sydney |
Outline unavailable
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Intensive April 2022
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Block mode | Remote |
Outline unavailable
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Intensive September 2022
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Block mode | Castlereagh St, Sydney |
View
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Intensive September 2022
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Block mode | Remote |
View
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Intensive April 2023
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Block mode | Castlereagh St, Sydney |
View
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Intensive April 2023
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Block mode | Remote |
View
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Intensive September 2023
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Block mode | Castlereagh St, Sydney |
View
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Find your current year census dates
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.