PE Seminar Series | Long-term non-market strategies: how platform economy firms create favourable regulatory space

17 May, 2018
4:00pm - 5:30pm

About the seminar

The proliferation of platform businesses has presented a regulatory challenge in jurisdictions around the world as start-ups have sought to shape the rules that define the markets in which they operate. Uber is the most obvious and well-known example. It has aggressively pursued regulatory change and actively claimed that its business falls outside of existing rules. What Uber has done is to enter markets and deliberately undermine existing regulation because it does not suit its resource profile. This example suggests the urgency of a reconsideration of the durability of that role and the function of public regulation in the new economy.

The recent examples of the strategies adopted by international mega start-ups the likes of Uber and Airbnb illustrate the importance of non-market strategies as a core, longer-term element, particularly in the digital economy. This paper will explore the long-term non-market strategies of firms to create a favourable ‘regulatory space’ and  consider the implications for the regulation of these new markets. Further we suggest that considering the long term nonmarket strategies used by some actors in the digital economy provides a more complete picture of what firms do in their nonmarket environment and suggest a new analysis of how regulation of such firms and emerging markets can be designed.


About the speaker

ssociate Professor Sarah Kaine lectures in HRM and ER in the UTS Business School. Her research focuses on several broad themes: the transformation of employee relations in the digital economy, the development and exercise of employee voice, the formal and informal regulation of employment relations and HRM and CSR. Specifically Sarah is interested in innovation in employment relations and regulation– beyond the bounds of traditional labour law, Corporate Social Responsibility and its link to industrial relations and the role of leadership in promoting ethical innovation in the management of work. Prior to becoming an academic Sarah worked as an industrial relations practitioner and a consultant to not-for-profit organisations.

Location: Merewether Seminar Room 498, Butlin Avenue, University of Sydney