Marketing (Master of Commerce)
Description
Marketing is the function that links a firm to its consumers. A Marketing specialisation offers exciting opportunities for research, theory and strategy in all aspects of business and organisation. The Marketing specialisation develops on basic marketing principles to give students the leading edge in marketing strategy and planning, including market research, communications, consumer behaviour and the development and marketing of new products. The International and Global Marketing unit examines both the opportunities and dangers presented by an increasingly globalised market economy.
Please Note: The following requirements for the specialisation are for students commencing or transferring into the Master of Commerce in 2012. Students who commenced in 2011 should refer to the details listed below under "Information for pre-2012 continuing students".
Requirements for the specialisation (2012 commencing students)
To be awarded a specialisation in Marketing, students complete five units of study (30 credit points), comprising:
(i) one foundational unit of study (six credit points), as follows:
(ii) one compulsory unit of study (six credit points), as follows:
(iii) three elective units of study (18 credit points), selected from the following units:
- CLAW6032 Regulating Innovation and Distribution (new unit for 2012)
- MKTG6001 Marketing Research Concepts
- MKTG6003 Marketing Strategy
- MKTG6004 New Product Development
- MKTG6005 Marketing Communications
- MKTG6006 Creative Communications in Marketing
- MKTG6013 International and Global Marketing
- MKTG6015 Electronic Marketing *
- MKTG6016 Brand Management
- MKTG6017 Retail Marketing *
- MKTG6018 CRM-Customer Relationship Management *
- MKTG6020 Business Marketing
- MKTG6103 Services Marketing
- MKTG6104 The Psychology of Business Decisions
* These units are not offered in 2012.
Note: Non-foundational units of study can be used to count to one specialisation only. For example, MKTG6013 cannot be used to count towards both an International Business and a Marketing specialisation.
Information for pre-2012 continuing students
Students who commenced study in the Master of Commerce in 2011 may choose to complete their specialisation according to the information set out above or can choose to complete according to the information set out in the following downloadable PDF which lists the 2011 structure. Students should also refer to the handbook of the year they commenced study for exact details of their specialisation requirements.
Availability of this specialisation
This version of this specialisation is available under the following degrees:
- Master of Commerce
- Master of Commerce and Master of Logistics Management
- Master of International Business and Master of Commerce
Students enrolled in the Graduate Diploma in Commerce or the Master of Professional Accounting may choose units from this specialisation subject area as electives in their course.