Marketing Major (Undergraduate)

Description

Marketing is a pervasive element in modern society and is increasingly vital to the success of private and public sector organisations. The program in marketing emphasises critical and analytical thinking and the practice of marketing as an applied science. A Marketing major will give you knowledge about consumer behaviour and purchase decision making, integrating theory and practice from many branches of the social sciences. Team building presentation skills, initiative and business planning skills are important elements of the program.

Information for Undergraduate students

Requirements for the major

Note. The following information is for students who commenced study in their degree from 2011. Students who commenced prior to 2011 should refer to the information below listed under "Pre-2011 continuing students".

For the award of a major in Marketing, students complete:

(i) one junior prerequisite unit of study (six credit points), as follows:

• MKTG1001 Marketing Principles

(ii) three compulsory senior units of study (18 credit points), as follows:

• MKTG2112 Consumer Behaviour
• MKTG2113 Marketing Research
• MKTG3118 Marketing Strategy and Planning

(iii) a minimum of three senior units of study (18 credit points) selected from the following options:

• CLAW2212 Franchising(new unit for 2012)
• MKTG2010 Marketing Channels and Logistics *
• MKTG3110 Electronic Marketing *
• MKTG3112 Marketing Communications
• MKTG3114 New Products Marketing
• MKTG3116 International Marketing
• MKTG3117 Services Marketing
• MKTG3119 Public Relations Management
• MKTG3120 Building and Managing Brands
• MKTG3121 Advertising: Creative Principles
• MKTG3211 Contemporary Issues in Marketing *

* These units are not offered in 2012.

Note: Senior units of study can count towards the requirements for one major only. Senior units cannot be "double counted" towards two majors. For example, MKTG3116 cannot be counted towards both a Marketing major and an International Business major.

Information for Pre-2011 continuing students

The following information is for Pre-2011 continuing students only

Requirements for the Marketing major for students who commenced study in their degree prior to 2011

Pre-2011 continuing students should follow the requirements for their major as set out in the following downloadable PDFs. Students should also refer to the handbook of the year you commenced for the exact details of their degree and major requirements.

• Requirements for a Marketing major or extended major for students who commenced study in their degree in 2006, 2007, 2008, 2009 or 2010
• Requirements for a Marketing major or double major for students who commenced study in their degree before 2006

Availability of this major

The Marketing major is an available option in the following degrees offered by the Business School:

• Bachelor of Commerce
• Bachelor of Commerce and Bachelor of Arts
• Bachelor of Commerce and Bachelor of Laws
• Bachelor of Commerce and Bachelor of Science
• Bachelor of Commerce (Liberal Studies)

Pre-2011 continuing students enrolled in these Business School degrees can also complete a major or electives in Marketing: FH029 Bachelor of Economics, FH035 Bachelor of Economics and Bachelor of Medicine and Bachelor of Surgery; and Bachelor of Economics and Bachelor of Laws (electives only).

Students in the following degrees administered by the Faculty of Engineering and Information Technologies also have the option of completing a major in Marketing:

• Bachelor of Engineering and Bachelor of Commerce
• Bachelor of Information Technology and Bachelor of Commerce

Students in the following degree administered by the Faculty of Arts and Social Sciences also have the option of completing a major in Marketing:

• Bachelor of Arts (Media and Communications)
• Bachelor of Economics
• Bachelor of Economics and Bachelor of Medicine and Bachelor of Surgery

Students in the following degree administered by the Faculty of Agriculture, Food and Natural Resources have the option of completing a major in Marketing:

• Bachelor of Agricultural Economics.

A Marketing major or elective/s in this area may also be available to students enrolled in other degrees in the University. Students should check the other faculty's course information for further details.