Major

About this major

The Business Analytics major is designed to equip you with practical skills in data analysis, preparing you for careers in business analytics, data science, business intelligence, operations research and analytics consulting.

Through this major, you will address an important challenge in today's business environment: organisations have more data than ever before, but need people who can turn that data into clear insights, better decisions and practical action.

The major introduces analytics step by step, starting from practical business questions and building your confidence in working with data, models and analytical tools. You will learn how to ask useful questions, interpret evidence, communicate insights and support decisions in real business settings.

A distinctive feature of this major is its balanced approach to analytics. You will learn statistics to understand data, quantify uncertainty and make evidence-based conclusions; optimisation to compare choices and find principled solutions; and machine learning to discover patterns, make predictions and work with complex or large-scale data.

Graduates will be positioned as versatile professionals who can combine analytical thinking, technical capability and business understanding. You will be prepared to work across data and business teams, communicate insights to decision-makers, and contribute to data-informed strategy, operations and innovation across a wide range of industries.

Career pathways

In a data-rich business environment, professionals who can combine analytical thinking, technical skills and business understanding are increasingly valuable across industries. Graduates of the Business Analytics major will be equipped to turn data into evidence-based insights, support better decisions and contribute to the design of more efficient and innovative organisations.

The major prepares students for career pathways that draw on statistics, optimisation and machine learning, including roles in:

  • business analytics
  • data analysis and data science
  • business intelligence
  • analytics consulting
  • operations research and decision analytics
  • logistics and supply chain analytics
  • forecasting and risk analytics
  • market, customer and retail analytics
  • commercial and investment banking
  • government, policy and public sector analytics

Graduates may work in dedicated analytics teams, consulting firms, financial institutions, technology companies, government departments, or business functions such as marketing, operations, strategy and supply chain management. They will be well positioned to bridge the gap between data specialists and business decision-makers.

Courses that offer this major

To commence study in the year

The course information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

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