About this major

Marketing creates value for customers, organisations and society by understanding market needs and aligning what companies offer with market and consumer insights. The Marketing major equips you with the knowledge and practical skills needed to generate these insights and develop successful data-driven marketing strategies. 

The major provides in-depth knowledge of consumer behaviour, branding strategy, marketing research, analytics and digital marketing, while also offering a broader perspective on how businesses and markets create growth and opportunity. You will develop an understanding of consumer decision making, learn how to leverage data to generate actionable insights, and explore how technologies such as AI are transforming marketing practice. 

You will benefit from a rigorous curriculum co-designed with industry, featuring live projects, applied interactive learning activities and content delivered by experienced lecturers. Through real-world problem solving, you will learn how to apply marketing knowledge in practice, work with contemporary tools and technologies, and adapt your skills across diverse industries and international markets.

Graduates combine highly portable skills in marketing analytics, strategy and digital technologies with strong capabilities in critical thinking, creativity, communication and problem solving. These capabilities prepare graduates for careers in marketing management, advertising, brand management, digital marketing and marketing research, while also enabling them to create meaningful social and economic impact. The breadth of opportunities available in marketing means the major appeals to students with diverse interests, strengths and career aspirations. Positioned as forward-thinking leaders, graduates are equipped to tackle business challenges and drive both organisational success and positive change across diverse industries and global markets.